This is supported by Steve Neale's theory in genre:
"Genres are instances of repetition and differences."
In other words, each genre has certain elements which are similar but they can vary. This is evident in most short films I watched. For example, the short films with the horror genre, "2am The Smiling Man" and "Lights Out" have the same conventions. I.e they both have one protagonist.
This explains the idea that audiences are able to identify the genre by the familiar elements they see in the film.
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