The Two Step Flow theory was first introduced by Paul Larzarsfeld, Bernard Berelson and Hazel Gaudet. It was then further developed by Katz and Larzarsfeld.
There are two steps to this theory hence the name of it. Mainly, it starts with something on media where an opinion leader notices it and shares it with other individuals. this leads to transferring this information to others which ultimately leads to this circulating other media platforms.
For my short film, I will be distributing it on media platforms such as Youtube. However, it may be hard for the Two Step Flow model to apply to my short film.
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