Target Audience of Thrillers

An audience is a group of people who experience a product.

Demographic is the physical differences between people such as gender or age. People can be placed into categories of social grades based on their jobs and social status.

The demographic profile of the target audience for Thriller films is typically for teenagers and adults because the content may not be suitable for younger children. Young adults typically like to seek thrill, therefore a Thriller film may excite them more than an older audience. Thriller films can be suitable for both genders, however, it can be said that males are more likely to enjoy Thriller films.

Psychographic is when people are divided into different categories based on their personal interests and lifestyle.

The psychographic profile of the target audience is usually mainstreamers. This is because Thriller films are generally similar. In contrast, some Thriller films can be quite different and create a different experience for the audience. Therefore, the psychographic profile can also be explorers.