YouGov Profile

I have looked at a film that it similar to my own idea called 'The Forest'. It is of the same genre and is also set in the same location. This research was to see the majority target market and their characteristics. I could use this information and apply it to my own short film to ensure it meets the audiences expectation and attracts the chosen target market. To do this, I used a website called YouGov. It shows the background data of the consumers of each product.

A sample of 192 people enjoyed the film 'The Forest'. I chose this because it is also a Thriller.]/Mystery. As I want my short film to appeal to a similar target market, I researched the demographic profiles, their personality and what they like for entertainment. 

The results were somewhat I expected. The majority age group for the film was aged 30-44 with a percentage of 23.7%. This isn't within my chosen target market of 12-25 but the percentage of people aged around 18 was 21.7% which gives me some confidence that my short film will appeal to my chosen target market.  However, the fact that the majority gender was female was unexpected because stereotypically males enjoy Thriller films more. Fortunately, this is quite positive because it demonstrates that Thrillers can appeal to both genders equally and will extend the audience. The percentages were almost 50/50 with the male percentage being 48.8%.

Looking at their favourite movies, the majority of them are Thriller or action films. This ensures that I have made the right decision on deciding what genre to pick.

From this research, it has helped me gather more information about what appeals to the audience.