Synergy

Synergy: When two companies work together to mutually benefit each other.

The stages of production are as followed:

Production -- Marketing -- Distribution -- Exhibition

Synergy works when different elements within media conglomerate promote linked products. The typically have a larger effect than if one product was released on its own.

A conglomerate is when a production company owns a number of other companies and a subsidiary is a company owned by another production company.

I have decided to work in synergy to BFI, because, as an independent company, I have a limited budget so I will need support to help distribute and exhibit my products.

BFI also gets funding from the National Lottery and awards the funding towards all levels of production. It will also maximise my audience as it is a well-known company.